The Long Tail


The Long Tail refers to the fact that with web marketing, published content remains available virtually forever, waiting for a prospective customer to come across it when the information is relevant to a purchase decision.

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The long tail property of web marketing contrasts with traditional media such as television and radio where the effectiveness depends on the immediate connection of the message with a buyer who is ready to buy or alternatively with creating a message that is memorable enough to create its own long tail effect. To maximize the benefit of the long tail property, considerable effort should be put into developing content that will keep its relevance for many years. Over time, the volume of "evergreen content"? on your site becomes a powerful marketing machine.

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