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Web Design Process

Strategy

  • Purpose
    • Establish a brand identity
    • Describe product or service
    • Sell products or services online
    • General company information
  • Strategy consistent with overall Business Plan(external link)
  • Competitive Analysis
  • Budget - initial and ongoing
    • Size of site (numbers of pages)
    • Estimated data storage requirements
    • Estimated bandwidth requirements
  • Target Audience Characteristics
    • Consumers
    • Business
    • Organizations
  • Access
    • Public (Internet)
    • Business Partners/Members (Extranet)
    • Employees (Intranet)
  • Branding
    • Site Name
    • Domain Name
  • Site content
    • Topic outline
    • Structure, Organization, Type
    • User contributions
    • Advertising
  • User Interaction
    • Operational
    • Feedback
    • Response plan
  • Search Engine Optimization
    • News/Blog
    • Evergreen content
    • Keyword targeting
    • Link exchange
  • Web Hosting

Design Established

  • Branding developed or leveraged
  • Sample sites and design options evaluated
  • Color palette selected
  • Layout Designed
  • Photographs and art edited for web

Initial Website Launch

Website Maintenance



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